Northeast Sanitation Blog

WEBSITE BUILDS BONDS

At first, McNamara relied on established business contacts — the “golden Rolodex,” as he puts it — and word-of-mouth referrals. But three years ago, he realized the company also required an Internet presence. The current website was revised about a year ago, and he says it’s a continual work in progress.

“In today’s world, people want to know you have a website,” he adds. “Everyone should have one that shows their products and explains what they do. But you also have to deliver on what you say on the website.”

To keep the website interesting, McNamara posts a weekly blog that talks about a wide array of issues, from strategic placement of units on construction sites to how many restrooms a customer might need for a wedding or party.

“We aim for information people can use,” he says. “At the same time, we’re also always looking for creative ideas to have some fun with it, too.

We ask our drivers for ideas, and they’ve come up with topics like how to protect units on site, putting stone pads in front of units when it’s muddy, placement of hand sinks and so on. It’s all aimed at benefitting the end-user.”

IMAGE IS MARKETING, TOO

NSC also emphasizes less subtle forms of marketing, like new, clean and well-maintained trucks; uniformed, clean-cut drivers who are courteous and professional; and use of new technology, such as global positioning systems, which helps improve customer service.

“We purchase anything that makes us more competitive in the marketplace,” he says. “We try to stay ahead of the curve on that because it saves you money in the long run.”

The NCS fleet includes a 2006 Ford LCF with a 350-gallon waste/150-gallon steel tank, made by Best Enterprises Inc.; a 2007 International 4300 with a 1,500-waste/500-gallon freshwater aluminum Progress (Progress Tank LLC) tank; a 2008 Hino 268 with a 1,500-gallon waste/500-gallon freshwater aluminum Progress tank; a 2008 International 4300 with a 750-gallon waste/350-gallon freshwater flat steel tank from Crescent Tank Mfg.; two 2010 Hino 268s with Progress aluminum tanks (one 1,150-gallon waste/350-gallon freshwater and the other with a 1,500-gallon waste/500-gallon freshwater); and a 2007 Ford LCF flatbed truck for deliveries. All of the trucks use Masport Inc. pumps.

NSC also owns 1,100 standard portable restrooms, mostly Integra units from PolyPortables Inc.; 60 handicapped-accessible units (30 made by Satellite Industries Inc. and 30 made by PolyPortables); and two restroom trailers, a 15-footer made by JAG Mobile Solutions Inc. and a 24-footer manufactured by Comforts of Home Services Inc.

The upscale JAG trailer has four 18-inch, flat-screen televisions. Customers who run charity events or weddings often burn their own DVDs with photo slide shows and play them continuously on the TVs.

“We’ve gotten lots of positive feedback about the TVs. I’m not sure it makes us more money, but you know people talk about it,’’ McNamara says. “New equipment is a great marketing tool. We wash and clean trucks every day. We want to create the perception that we’re the best company out there … when people see our trucks, they remember us.”

GPS technology helps improve customer service. NCS uses a system made by Navtrak Inc. that provides detailed information, from how fast technicians drive to the duration of a service call to the exact time the vacuum power on trucks is turned on and off. If a customer questions whether a technician made a service call, NCS can e-mail them a GPS report that proves they did.

If there’s any question at all in a customer’s mind, though, McNamara follows the premise that the customer is always right, which means a technician will go back and re-service the units in question again. Most times, however, the report does the trick, and customers realize later on that, for example, a landscaping crew came on-site unbeknownst to them, which explains why units were full or dirty so soon after being serviced.

Portable restrooms need to be secured for both high winds and from mischievous kids who think tipping over porta potties is a fun activity. Typically some sort of metal spikes or rebar are used to spike down the units however in the winter with frozen ground this is impossible, therefore, sandbags from your local hardware store are the best measure.

Many of our seasonal sports leagues, who are tired of the nuisance caused by kids that think tipping over units is a “fun” activity during the summer, will secure the portable toilet with a chain against a link fence. Usually this is done by municipal fields that have no shortage of kids looking for fun. When a restroom is tipped over, we do ask our customers to call us. We will then dispatch one of our trucks to clean up and possibly replace the unit.

In the winter months, high winds caused by winter storms do cause more problems for portable restrooms than throughout the rest of the year. If you have a portable restroom and you have not anchored the unit down with spikes yet, you may not be able to given the frozen ground, so your next solution is either sand bags or poly rope and cinder blocks.

However, we think that using sand bags is the easiest way to help prevent high wind tip over’s, but putting the unit in the right place, such as along a building or construction container will help as well. Please keep in mind however, for safety reasons; whatever is used to secure the units should not interfere with entry or exiting the unit